The Future of Digital Casino Gaming
The “Vegas Lights” campaign is more than just a new ad—it’s BetMGM’s declaration of war on the online casino landscape. By harnessing Foxx’s universal appeal and “undeniable energy” (as Hurbis calls it), they’re going after both seasoned gamblers and newbies to join their digital platform.
BetMGM has an extensive library of games, including slots, table games and live dealer. Their mobile apps on iOS and Android let you play anywhere, anytime in the states where online gambling is legal.
As the lines between digital and physical entertainment continue to blur, BetMGM’s partnership with Foxx and their marketing approach puts them at the forefront of it all. The “Vegas Lights” campaign says the magic of Vegas is no longer just on the Strip—it’s in your pocket through the BetMGM app. With this ad, BetMGM isn’t just promoting an app, they’re selling an experience, a connection to the Vegas glamour and excitement all through the charm of Jamie Foxx and their digital casino technology.
As Foxx says, “tap into that magic” of BetMGM Casino, the message is clear: the Vegas lights are now in your pocket, and all the rewards, excitement and entertainment of the real thing are just a tap away.