Just recently, Mordor Intelligence released a report claiming North America’s casino industry could hit $152.62 billion within the next few years. This came after the institution noted that the industry could reach $110.46 billion in 2025.
Well, a lot of things have been happening in this sector, driving growth. For instance, the popularity of platforms like Joe Fortune has made it possible for players to access gambling experiences conveniently, allowing as many people as possible to participate. If you want to know why Mordor Intelligence anticipates such growth, this article is for you.
The age of mobile usage
A recent report by eMarketer ranked North America as the continent with the highest smartphone usage. Now, if this was in 2023, you can imagine what things are like in 2025. People in the region are using these devices to access almost everything – from entertainment and paying bills to accessing the internet.
And as an operator seeking to improve your relevance, you don’t want to ignore such a trend. This explains the rise of responsive casino platforms in the region. With them, players can seamlessly access gambling experiences on smaller devices as they would on larger ones.
The need to keep pinching and zooming websites is eliminated as they automatically adjust to fit different screen sizes. As a result, more players can participate even on their smartphones, fuelling the industry’s further growth.
The growing emphasis on customer experience
Customer experience (CX) reigns supreme in the broad e-commerce sector. In fact, OnRamp.us expects close to 89% of businesses to compete primarily on CX by 2025, exceeding traditional factors like product and price.
As if that’s not enough, about eight in ten customers prioritize their experience as they do products and services. Since North American casino operators seem to know this quite well, they have been adopting more engaging approaches to improve CX.
Let’s take personalization, for example. According to statistics, about 81% of customers want such experiences. As such, operators are turning to advanced technologies like AI to help them meet this need.
By monitoring player behaviors and interactions with their platforms, operators can customize recommendations, bonuses and so on. Such experiences can help connect with players more deeply, encouraging more return visits and, thus, industry growth.
Our final word
Well, it’s actually true that the North American casino industry has been making significant advances. Besides offering convenience, online casinos have been adjusting to modern trends like increased mobile usage to improve their relevance.
There has also been a growing emphasis on customer experience through approaches like personalization. This helps to create stronger customer relationships that keep players hooked on the gambling platforms. Therefore, as the industry continues to welcome more innovation, it may reach Mordor Intelligence’s predictions or even surpass them.
