Leading iGaming content brand Playson has signed a content partnership with EGT Digital. The pair will work on growing their respective footprints in existing and new markets. With this partnership, Playson hopes to integrate more games into EGT Digital’s platform and reach more consumers.
Some of the titles that will be integrated into EGT Digital’s platform include Solar Temple and Viking Fortune: Hold and Win. There are other popular choices, too, such as Timeless Fruit, as well as Sevens & Fruits: 6 Reels.
To make sure that the deal bolsters the companies’ footprint, Playson will benefit from EGT Digital’s engagement tools that will help put Playson’s games in the spotlight. There are numerous features to benefit from as well.
On the other hand, EGT extends jackpots and bonus spins as well as a well-developed tournament platform that allows players to engage with casino products. The company has an established track record in boosting engagement.
EGT Digital’s Expertise Is Key
One of the key reasons why Playson has sought to team up with EGT is the aggregator’s reach in multiple European markets. The Bulgaria-based EGT has established a footprint in notable iGaming territories. They include Romania, Serbia, Germany, Italy and most recently Latin America.
With Latin America still slow to adopt iGaming, the tremendous potential of the region will explode eventually. That would allow early entrants, such as Playson, to benefit from the move. Playson will be able to enter all of these markets and more, thanks to EGT’s efforts in securing deals in those markets.
Aggregators play an important role in bringing awareness of specific game studios. Playson Sales Director Blanka Homor commented that “EGT’s new platform is an exciting project presenting promising commercial opportunities”.
Playson explained that adding more markets and upping the company’s reach was one of the main priorities. Meanwhile, EGT Digital CEO Alexander Botov argued that his company had secured partnerships with some of the most dynamic companies in the iGaming sector.
Creating B2B and B2C Value
This allows EGT to deliver a product that has a lot to offer to the average consumer but also to businesses. EGT has been successful in helping both the B2B and B2C segment by providing the necessary tools in both.
In pure value-added terms for consumers, the company has one of the largest portfolios of games aggregated. Meanwhile, businesses which aren’t sure how to engage the public can rely on EGT. The reason for that is EGT runs a number of specific and tailored tools that improve engagement across the board.
In a time when there are thousands of viable casino games, making sure one specific title is played is difficult. That’s why even industry leaders such as Playson want to secure as many partnerships as they can with aggregators and engagement experts such as EGT.
Botov praised Playson’s impressive product range. Having the company’s titles in the aggregator means that EGT can offer a more attractive product to future and potential partners. The partnership is just one of the latest EGT has signed.
Barb Oguz 
